Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply the effectiveness of personalised user journeys. This produces very effective content resources which can improve the user’s digital experiences.
AI isn’t going away anytime soon and is inevitably going to reshape how organisations approach their strategies for content creation to operations. Getting ahead and finding ways to adopt AI to assist and enhance current digital strategies is going to be pivotal in future digital success.
What Is Generative AI?
Generative AI means using machine learning algorithms to generate new content, such as images, text, or even entire websites, based on a set of input parameters. This technology can be used to create unique and engaging experiences for users, harnessing personalised product recommendations, chatbots, and even virtual assistants.
Optimizely DXP (Digital Experience Platform) is a market leading software (as recommended by Gartner). that enables organisations to create and manage digital experiences across multiple channels, such as websites, mobile apps, and social media. The enterprise-level platform includes a range of tools for creating, testing, and optimising digital content, including A/B testing, personalisation, and analytics.
By combining generative AI with Optimizely DXP software, organisations can create more personalised and engaging digital experiences for their customers, whether that be on regular websites or in e-commerce contexts. For example, Optimizely customers can use generative AI to create customised images and product recommendations based on user behaviour and preferences, and then use the Optimizely platform to test and optimise these experiences for improved user engagement and conversion rates.
Optimizely AI can be leveraged to turn frequently asked questions into searches with ‘enhanced search results’. It can also be used for autocompleting and type-ahead functions within the website.
Optimizely AI Benefits
The combination of generative AI and Optimizely DXP can help ambitious organisations stay ahead of the curve in the increasingly competitive digital landscape, providing more personalised and effective experiences for their customers.
Some advantages include:
- Personalised Content Generation Generative AIs can be used to create tailored content for individual users, such as customised product recommendations, dynamic pricing, and personalised landing pages. By leveraging user data and behavioural patterns, generative AI can create content that resonates with users and increases engagement.
- Chatbots and Virtual Assistants Generative AI can be used to develop chatbots and virtual assistants to interact with users and provide real-time support. By leveraging natural language processing (NLP) and machine learning, these chatbots can understand user intent and provide relevant responses, improving the overall customer experience.
- Dynamic Image and Video Generation Generative AI is used to create dynamic images and videos that change based on user behaviour and preferences. For example, you could create personalised banners and ads that showcase products based on a user’s browsing history and purchase behaviour.
- A/B Testing and Optimisation: Generative AI can be used to optimise the digital experiences by running A/B tests on different content variations. By analysing user behaviour and engagement metrics, the most effective content variations can be identified and refine the digital experiences over time.
- Autocomplete and Type-ahead functions: Generative AI can be used to provide fuller suggestions which can be turned into enhanced searches.
The ways in which generative AI can be used with DXPs is only just beginning to be probed and we expect to see lots more inventive uses coming sooner than later. The good news is that Optimizely (previously Episerver) has already got started in this race and you can use ‘baked in features’ within the latest version of the platform to perform the following:
- Generate content such as blog posts, article titles, and outlines for articles.
- Assign a topic, set the tone, and specify a word count for the content.
- Regenerate content multiple times till you achieve your objective.
- Add the content to the page in just a click.
- Access the AI generator from the Content Tab and from the Editor.
Then you can have other original ways of using AI facilities within the Optimizely DXP such as:
AI-powered sentiment analysis can be used to understand how users feel about your brand, products, or services. By analysing user comments, reviews, and social media interactions, areas of improvement can be identified, and targeted strategies developed to address them.
Predictive analytics could be used to anticipate user needs, preferences and deliver personalised content and experiences. By analysing user data and behaviour, a predictive model can be developed that can help anticipate user actions and tailor digital experiences accordingly.
Natural Language Processing
Natural language processing (NLP) can be used to improve the accuracy and effectiveness of search functionality, chatbots, and virtual assistants. By leveraging NLP algorithms, user intent can be better understood, and provide more relevant and helpful responses.
Visual recognition technology can be used to automatically tag and categorise images and videos, making it easier for users to find relevant content. This can also help you personalise content recommendations and improve overall user experience.
AI-powered fraud detection algorithms could be used to identify and prevent fraudulent activities, such as fake reviews, account takeovers, and payment fraud. By monitoring user behaviour and detecting anomalies, proactive measures can be taken to protect users and maintain their trust.
Optimizely AI And Your Organisation
Whether your organisation is looking to elevate customer experience or you simply want to to check out a new website technology – booking an Optimizely demo with an accredited Optimizely partner is a great place to start.
Hi – we’re Ultimedia. A digital agency that has been helping enterprise level organisations around the world to unlock their digital potential since 1995. Our team of certified Optimizely experts ensure that our clients get the most out of the platform and their digital investment. Contact us today to learn more about how Optimizely could work either in conjunction with your existing solution or be a great next step in your digital transformation.