CONVERSION RATE OPTIMISATION BENEFITS
Conversion Rate Optimisation is centred around user experience. Creating websites that are quick and easy for website visitors to navigate, speeds up the buying process. If you’re already investing in strategies like Search Engine Optimisation to drive traffic to your website, Conversion Rate Optimisation should be a priority to get more from your existing visitors to reduce your cost per acquisition (CPA).
UNDERSTAND YOUR CUSTOMERS BETTER
An effective Conversion Rate Optimisation strategy is underpinned by data to allow marketers to make the right decisions. These insights provide valuable information to create the best customer segments based on users’ actions, purchases and lifecycle stages.
IMPROVE YOUR CUSTOMER LIFETIME VALUE
Conversion Rate Optimisation is typically seen as a long term strategy for capitalising on on online traffic, customer lifetime value (CLV) is an important metric in this strategy. Using various tactics CRO can be used to target specific segments to improve customer loyalty an reengagement, boosting the CLV.
OUR APPROACH TO CONVERSION RATE OPTIMISATION
With each project we begin with research and planning to identify opportunities and goals. Our experts explore the data available to work with UX designers to produce effective website design to enhance performance.
The next phase involves a series of tests. Our accredited Optimizely team are well versed in helping our clients get the most from tools like Optimizely A/B or multivariate testing in their Conversion Rate Optimisation strategy. Once the results are in, we carry out some performance analysis to determine which design / development route is the most successful to go into production.
Further testing and analysis can be carried out depending on your organisation’s specific digital goals.
Contact us today to discuss your project requirements and to see first hand how Optimizely’s experimentation features can benefit your organisation.