What is Search Engine Optimisation?
Search Engine Optimisation or SEO is the discipline of following best-practices to achieve peak performance for their website. These optimisation techniques help websites to be easily recognised in major search engines like Google so that when a user is looking for a specific piece of information, the most relevant websites are listed.
Google dominates the search engine space, with a 91% market share, so when it comes to SEO, digital marketers adhere to Google’s algorithm. 28% of people click on the top result in Google’s search results, making search engine optimisation a highly lucrative strategy for brands to implement.
Why use an SEO Agency?
Search Engine Optimisation is a multi-skilled discipline that requires a team with creative, analytical and technical skills to achieve optimal results. Working with an accredited partner means your organisation gets access to a whole team of specialists at a fraction of the cost if you were to hire in-house and purchase the suite of tools needed to carry out the work.
There is a ready-made audience that is searching for keywords and phrases related to your organisation every day. If you’re not using SEO to get your brand in front of them at the top of search results, then you risk losing out to your competitors. Using a team of professionals gives your organisation the opportunity to dominate search engine results pages (SERPs), drive relevant users to your website and generate revenue.
BUILD TRUST AND AUTHORITY
Most people believe that the top ranking websites in SERPs are the best in their field, instantly giving those who perform well credibility and an engaged audience to market to. Ensuring that your organisation is visible for the keywords associated with your organisation gives you the opportunity to position your business as a leader through your content.
Optimising your organisation’s website to become the most visible in search engines simply sign posts to a pool of relevant people to visit your website. Using SEO best practices to ensure your website loads quickly, is mobile friendly and has top-tier user experience (UX) are key ingredients to driving conversions and revenue.
Our approach to Search Engine Optimisation
We believe that search engine optimisation should be considered at the embryonic stages of any website project to achieve the best results both technically and creatively.
With any project, our team of experts would work closely with key stakeholders to identify what their goals were and then where necessary carry out a digital audit and competitor analysis to uncover areas of strength and the areas for improvement and opportunity.
Contact us today to talk to one of our team to discuss how we can help you achieve your digital goals with search engine optimisation.