WHAT IS DIGITAL TRANSFORMATION?
Digital transformation is the adoption of digital technology across all aspects of an organisation. Digital transformation enhances how brands operate and add value to their audiences both within their business and externally.
Digital transformation is often split into two areas:
- Digitisation – where outdated analog information needs converting into digital forms.
- Digitalisation – where companies need to leverage digital technologies to evolve processes, projects and generally how they do business.
For digital transformation to succeed it is imperative that the whole organisation adopts the cultural shift and understands the value of change. Outlining what your organisation is seeking to achieve, setting clear goals early on is paramount.
DIGITAL TRANSFORMATION BENEFITS
IMPROVE CUSTOMER RELATIONSHIPS
Customers have high expectations of the organisations that they engage with to deliver seamless, personalised, convenient and effective digital experiences. Digital transformation unlocks the opportunity to elevate these experiences through multiple channels and make great use of data and technology to build and nurture meaningful customer relationships.
RAISE PERFORMANCE LEVELS
With the correct digital infrastructure and tools in place, digital transformation is at the epicentre of streamlining workflow and boosting productivity. It removes wasted time on manual tasks, reduces risks associated with human error and can enable teams to collaborate more effectively.
For organisations that have customer centricity at the centre of the business, data-informed insights are critical. Whether it’s getting a deeper understanding across one digital channel or over the whole user journey, data is the key to unlocking insights to how to deliver better customer experiences.
Adopting digital processes boosts agility, enables automation and nurtures meaningful customer relationships – all aspects that make organisations more cost effective and competitive. SAP Center for Business Insights and Oxford Economics report that 80% of organisations that have undergone digital transformation state an increase in profits.
OUR APPROACH TO DIGITAL TRANSFORMATION
Digital transformation can come with many challenges, from how to approach data security, complex system integrations and change management. Our team of specialists understand the intricacies of digital transformation projects on a global scale and work closely with key stakeholders to put together a strategic plan to best achieve their goals.
Contact us to discuss your organisation’s digital transformation requirements with one of our accredited experts.