For the fourth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform. Surpassing Sitecore and Drupal with considerable distance whilst closing in on Adobe. Optimizely (formerly Episerver) was first recognised in 2015… Read More
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.… Read More
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing… Read More
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There… Read More
The platform works most efficiently within the Optimizely DXP solution, but there is a long list of Content Management Systems the platform can integrate with due to each project being tailor made from the source. A few examples of the… Read More
If you’ve landed here, you’re most likely considering changing your organisation’s website technology – or you’re looking for top-tier experimentation tools like Optimizely A/B Testing and Multivariate testing. Optimizely (formerly Episerver) has undergone significant growth and expansion earning the enterprise-level… Read More
Google processes over 8.5 billion searches daily and almost monopolises the search engine space with a global market share of 91.88%. This makes Google a highly valuable channel and tool in SEO for insurance companies and the north-star to follow… Read More
A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance products and services online. Digital marketing is becoming increasingly important for companies as more and more customers are turning to… Read More