What Is Optimizely
14 January 2022 / Optimizely Back to blogs

What is Optimizely?

Optimizely is a Digital Experience Platform (DXP) which offers marketing teams and others the ability to manage and optimise their digital activity and customer experience across every touchpoint. Optimizely, formerly Episerver, has an impressive feature and capability portfolio that gives organisations sector-wide the power to elevate their digital performance. From ecommerce websites, to content managed websites, Optimizely offers an easy to use interface with tools that pack a punch!

What does Optimizely include?

Creating meaningful, end-to-end multichannel experiences is a powerful differentiator for brands. Optimizely’s portfolio empowers organisations to elevate their digital strategy and transform their performance using the following offerings:

Optimizely Content Cloud

72% of marketers report content marketing as a strategy that increases engagement and new business leads. Optimizely Content Cloud gives marketers everything they need from an intuitive interface, testing and editing tools and comprehensive project collaboration.

Commerce Cloud

Optimizely’s Commerce offering has both B2C and B2B organisations’ needs well-considered. Businesses can take advantage of seamless integrations with their other systems, AI driven recommendations and much more to create, optimise and manage sophisticated shopping experiences. Read the Commerce Cloud Guide for Marketers to learn more.

Intelligence Cloud

Organisations that strive for a high conversion rate and customer loyalty invest in personalisation. Nearly three quarters (70%) of consumers say their loyalty is impacted by how well a company understands their needs, whilst 80% are more likely to buy from a brand that offers a tailored experience. Optimizely Intelligence Cloud uses a powerful AI engine to capture customer activity across your business’ digital ecosystem to help you drive your business forwards with personalised content and product recommendations. Businesses can then monitor performance using the platform's real-time insights tool, giving them valuable insight to how to further enhance customer experience.

Optimizely Optimization & Experimentation

Optimizely is globally recognised for its experimentation capabilities and the quality of its optimisation features. Brands have access to A/B testing and multivariate testing at an advanced level. Discover more about Optimizely A/B testing and experimentation features and how they can benefit your business.

In addition to these enterprise-level features, Optimizely also includes:

  • Optimizely Data Platform
  • Advanced Search and Navigation
  • Marketing Automation Platform

To see Optimizely in action, book a demo and find out which products are most beneficial for your organisation.

Optimizely is a powerful and sizable platform. After experiencing a demo, the most common questions asked are, ‘How much does Optimizely cost?’ or centre around Optimizely pricing.

Is Optimizely value for money? 

Optimizely offers tremendous value for money whether it be for ecommerce or for a content managed website.

In a recent Forrester report of ‘Total Economic Impact’ for an organisation the quantified benefits included:

  • Increased traffic from platform integration of $1.8 million over 3 years
  • Improved conversion from better customer experience bringing $1.6 million over 3 years
  • Simplified content deployment saving over £1 million
  • Augmented revenue improving reliability avoiding over $300,000 in profits
  • Reduced IT costs due to cloud migration of over £100,000

Unlike similar technologies available, Optimizely’s price plans are reflective of each business’ needs and goals and there’s significant money to be saved in speedy updates unlike competing platforms.

What are the benefits of Optimizely?

Optimizely can provide your organisation with all the tools to implement a sophisticated customer-centric digital strategy. It’s a top-tier DXP that is used across many national and multinational companies in a variety of sectors including travel, manufacturing and distribution, financial services and retail. Optimizely is trusted by some of the biggest global brands, including: ebay, Dolby, New Era, Pizza Hut, Mazda, Visa, Atlassian and Sky. So, needless to say - your organisation would be in great company.

Getting started with Optimizely

If you’re considering a new website platform or you’d like to know how you could be getting more from Optimizely, contact us, we’d be happy to have a chat and see how we can help. We are Ultimedia, the first UK Optimizely Partner and dedicated Optimizely agency. We are a team of designers, developers and digital marketers that specialise in Optimizely and have been helping enterprise-level businesses unlock their digital potential since 1995. Take a look at our case studies to learn more.

Get an Optimizely quote

To discuss your specific requirements and to explore a quote please call us 0161 260 1500 or send us a quick message using our contact us form.

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