Episerver Digital Experience Platform (DXP) - 8 things brands need to know
Episerver Digital Experience Platform is a sophisticated technology suite of products and services designed to help enterprise-level organisations create, optimise and deliver premium online experiences for their customers. Episerver is built using .NET technology and is cloud-based, often referred to as Episerver DXC, giving customers the agility to scale with ease and upgrade their technology at speed, without interruption to business.
Episerver Digital Experience Platform has been named in Gartner’s Magic Quadrant as an industry leader since 2015, and since Episerver acquired and rebranded under Optimizely, the new supercharged hybrid offering has already made its mark in the leaders quarter.
But what is it that makes Episerver such a great investment opportunity?
1. Hyper-personalisation capabilities
74% of customers report to feel frustrated when engaging with website content that isn’t tailored to them. Episerver’s personalisation tools can be applied at various levels which is what often sets it apart from alternative platforms. Marketers can personalise to segments, personas and page level or create tailored content and experience using action and preference based data from their website visitors.
80% of consumers are more likely to buy from an organisation that offers personalised experiences, so it's no surprise that businesses are waking up to the demand, with 88% of marketers claiming it's their biggest driver to deliver an enhanced customer experience. Personalisation is a core feature in Episerver Content Cloud that is included across the whole product portfolio.
2. Artificial Intelligence driven conversions
Episerver Digital Experience Platform leverages a powerful product recommendation / AI engine to drive personalised experiences in the commerce space. Episerver Commerce Cloud gives brands the advantage of automated product recommendations. This allows users to create rules based automation for cross-selling or up-selling to the right audience, at the right time to get the best likelihood of conversion. Whether you’re operating in the B2B or B2C commerce space, the AI features available are an excellent way to increase engagement and deliver more meaningful experiences for your customers.
3. Long live the content king
Episerver has a long history in delivering best of breed content solutions. The Episerver CMS is incredibly intuitive and easy to use, making it a favourite amongst busy marketing teams. The CMS provides markets with a full range of tools to create, optimise, automate and manage content at enterprise level. Being cloud based, Episerver’s content suite allows organisations to publish their content quickly and easily, improving team efficiency and opportunity.
Marketing teams benefit from content experimentation features, permission options and much more.
4. Testing, testing - Optimizely
Optimizely carried out a study of 800+ companies sector and worldwide and uncovered that 75% of businesses had increased their digital revenue by a minimum of 5% from experimentation tactics.
One of the great aspects that the Optimizely acquisition brought to the table was it’s world-class experimentation features. Optimizely A/B testing and MVT testing are just the tip of the iceberg. Brands can maximise their content through experimentation to identify performance strengths and weaknesses which can be used to boost conversions and customer retention.
A great benefit to using the Episerver Digital Experience Platform is its flexible API. Integrations with third-party systems are seamless and hassle-free. This is particularly beneficial for organisations in the commerce market that are often running ERPs and PIMS essential to their business.
This ease of integration means that everything can be managed in one place and the accuracy of information is better from stock through to website offers.
6. Campaign management
Optimizely Campaign is the solution designed for delivering and managing multichannel marketing campaigns. Businesses that adopt a multichannel approach see nearly a 10% increase in Year-on-Year revenue, making it an appealing choice for ambitious marketers.
With Optimizely Campaign, marketers can utilise tools to manage multichannel and smart campaigns (i.e. events), automation across campaign touchpoints and monitor using advanced analytics tools.
7.Innovate at speed
Being an industry leader makes Episerver a great investment for organisations that are digitally ambitious and keen to innovate. Unlike competing DXPs, Episerver operates on a framework that doesn’t leave its customers restricted by costly upgrades. Its cloud service means that thousands of customers can get the latest version of Episerver/Optimizely and without needing to wait on lengthy development cycles. Ensuring organisations can focus on getting the most out of the latest technology faster.
8. Scalable and secure
Performance is key to any web experience, but you don’t get consistent performance without scalability,and this is where Episerver Digital Experience Platform can really shine. Because it uses Azure’s Web Apps, as well as Cloud Flare’s CDN, users can scale up quickly when a load is applied.
When a client’s website has a spike in traffic, Episerver/Optimizely are able to provide the performance leverage because the DXP can automatically add additional environments. What happens is, as load is applied, additional web app environments are auto deployed in real time until the environments can provide the appropriate level of performance and/or until the load is taken off. This can also be done ahead of time manually if the spike is expected.
Security is baked into the products adhering to:
- ISO 27001
- Privacy Shield
- Secure Development Lifecycle (ITIL, NIST, OWASP)
- Azure compliance (ISO, SOC II, NIST, PCI, Fed Ramp)
Providing the following security features:
- CDN & WAF
- DDoS mitigation
- Origin Shield
- HTTPS/TLS v 1.2 v 1.3
- Data-at-rest encryption
- Service Firewalls
- Azure data centres physical security
and continually testing the product solutions for WVS & Pen Test. Meaning organisations can have peace of mind that their solution is secure and set to scale.
How to get the most out of your Episerver Experience Platform investment
Episerver offers a comprehensive product and feature portfolio, but knowing which aspects are best aligned with your organisation’s objectives is the first step when considering an investment. Booking a demo to see first hand what specific features apply to your organisation and how they work is a great place to start.
When implemented correctly, Episerver is straightforward to use and typically for editorial or experimentation features, shouldn’t require additional specialist time. However, a poor set-up could lead to problems down the line which end up costly. Choosing an accredited Episerver Solution Partner is a reliable way to ensure your organisation gets the best out of the platform and ROI.
Hello, we’re Ultimedia. A dedicated Episerver Partner agency that’s been helping organisations unlock their digital potential since 1995. Our team of certified Episerver developers, strategists and digital marketers are well-equipped in helping our clients maximise their investment. Contact us today to speak to one of our experts.