What Is Optimizely Used For
16 May 2022 / Optimizely Back to blogs

What is Optimizely used for?

Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to create, deliver and manage sophisticated online experiences for their customers.

Optimizely offers organisations a comprehensive suite of tools across content management, commerce and machine learning to attract, engage, convert and delight customers across every touchpoint.

Year-on-year Optimizely gains recognition for excellence in digital experience from Gartner. Optimizely is on an upward trajectory in the Gartner Magic Quadrant, surpassing competing platforms such as Sitecore as one of the best platforms available.

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Optimizely is used for building enterprise-level websites and is an essential investment that helps businesses to unlock their digital potential with profitable outcomes.

Why is Optimizely good?

There are plenty of platforms available, but what sets Optimizely apart from its competitors? Why is Optimizely good? 

Optimizely has some of the most advanced and innovative capabilities available on the market, that has the power to transform organisations and help them achieve incredible results. But aside from the smart tech, Optimizely is incredibly accessible. It’s got an easy to use interface, meaning busy teams can deliver sophisticated marketing campaigns and digital activity without any time-consuming UX headaches using the platform.

Its framework makes it incredibly easy to integrate with other systems and unlike competing DXPs, its upgrades take a fraction of the time, meaning less time wasted waiting and more time taking advantage of the quicker access to the latest technology.

What also makes it an attractive choice for brands is its pricing. Optimizely pricing is also more accessible than its competitors and the overall accessibility of the platform (as well as the great capabilities) has the potential to save organisations time and money.

Get an Optimizely Price

The core capabilities

Whether your organisation operates in the B2B or B2C space, creating intelligent, meaningful, seamless multi channel experiences is a value proposition. Optimizely’s product suite can help elevate your organisation’s digital strategy and can be tailored to your business goals and needs. Optimizely can be used for:

  • Content
  • Commerce
  • Optimisation

The products and features for organisations to benefit from include:

Optimizely Content Cloud

Content continues to reign in the marketing tactic arena, with 82% of companies investing in content marketing, a figure that increases year-on-year. Investing in a content marketing system like Optimizely Content Cloud (Episerver CMS) gives marketing teams ultimate freedom and agility to design compelling experiences and manage all content in one central location. From advanced approval workflows, through to personalised content experiences, Content Cloud provides busy teams with the tools they need to deliver at scale. 

Optimizely’s optimisation and experimentation capabilities underpin content marketing activity and is recognised worldwide for its calibre. Learn more about Optimizely A/B testing and experimentation features and how they can elevate your marketing.

Optimizely Commerce Cloud

Commerce Cloud is the most comprehensive suite for brands looking to create superior buying experiences for their customers. Organisations across B2B and B2C can benefit from a plethora of features, including AI-driven recommendations and seamless integrations with their other systems. Learn more about the specific features of Commerce Cloud for B2B and B2C organisations.

Optimizely Intelligence Cloud

70% of customers are more loyal to organisations that personalise their experiences to match their needs. Optimizely allows marketers to create innovative, optimised experiences across their digital ecosystem. 

Getting to know your audience, their interests and how to tailor their experiences with your brand is essential for meaningful, profitable and long-term customer relationships. Optimizely Intelligence Cloud has the power to help organisations predict behaviours, seamlessly integrate and test data, and transform engagement in real-time.

The Optimizely Digital Experience Platform (DXP) is a powerful technology suite that has everything ambitious organisations need to unlock their digital potential and deliver premium end-to-end experiences to their customers. The platform’s capabilities and features continue to evolve to strengthen their offering giving Optimizely / Episerver customers the latest technology to benefit their organisations, making it a smart investment for customer-centric organisations.

Other enterprise-level features to take advantage of include:

  • Optimizely Data Platform
  • Advanced Search and Navigation
  • Marketing Automation Platform
  • Optimizely Welcome 

Who uses Optimizely?

Optimizely is trusted by over 9000 organisations worldwide, across a range of industries including commerce, hospitality, fashion, healthcare and manufacturing. The world-class platform is ideally suited to brands with digital ambition that need a platform that has the power to make their vision a reality and scale with them at ease. Customers that are seeing the benefits of Optimizely include, New Era, Pizza Hut, eBay, NHS and TRW Aftermarket.

To find out more about how your organisation could benefit from Optimizely, book a demo with the UK’s number one accredited Optimizely Partner

Get started with Optimizely for a better ROI

We’re Ultmedia, we’re a team of technical, strategic and digital experts that specialise in Optimizely. We have been working with enterprise-level organisations since 1995 to get great results through digital transformation with Optimizely. Contact us today to discuss your project, we’d be happy to help.

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