Optimizely Multivariate Testing

Implementing experimentation such as multivariate testing provides metrics for the digital editing team and gives marketing departments the insight and advantage required to elevate user experience that translates into profitable engagement.

EFFICIENT EXPERIMENTATION

Multivariate tests split traffic between multiple test versions. This technique requires higher traffic volumes than A/B tests which split traffic 50/50. However, when implemented on websites with high volumes of traffic, multivariate can be highly efficient as marketers can run one experiment in place of several A/B tests.

BOOST REVENUE

Businesses that implement experimentation features like Optimizely multivariate testing and Optimizely A/B testing can see up to a 10% boost to revenue compared to organisations that overlook it. A logical advantage to making incremental changes based on audience preferences and behaviour.

DEVELOP MEANINGFUL RELATIONSHIPS WITH YOUR AUDIENCE

By tracking and measuring how your website visitors are engaging with different versions of content, allows marketers to run a deep analysis of audience behaviour and how to best engage with them to generate valuable relationships and results.

ELELEVATED PERFORMANCE

Organisations using experimentation tactics benefit from increased audience engagement across metrics such as the number of views, time spent on page and conversion rate. Brands that implement experimentation tactics are reported to see 12% more website traffic than those without.