Optimizely Products

Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers across all digital touchpoints. The vast suite of products empowers organisations to embrace the power of data and experimentation to drive continuous improvement and achieve their business goals. 

The Optimizely Product Suite

Digital Experience Platform (DXP) 

If you are wondering what is Optimizely, It is best known for its flagship product, the Optimizely Digital Experience Platform (DXP), which provides a unified platform for managing all aspects of the customer journey, including content management, experimentation, personalisation, and commerce. Optimizely also offers a range of standalone products that can be used all together or with other software solutions available on the market.

Optimizely One

Optimizely One, a groundbreaking marketing operating system which redefines marketing operations with its versatility, intuitive interface, and seamless integration. It’s the SaaS composable wrapper that contains all of the Optimizely products (CMS, CMP, etc), each of which can be switched on or off when required. This comprehensive solution empowers marketing teams to craft a customised system tailored to their specific requirements. Marketers can seamlessly manage content, experimentation, and commerce initiatives.

Content Marketing Platform (CMP)

Optimizely Content Marketing Platform (CMP)  helps organisations plan, create, and distribute marketing content across all channels. It provides a central workspace driven by AI for marketing teams to collaborate on content creation, manage content assets, and track the performance of their content, marketing and campaigns. Optimizely CMP is a scalable and flexible platform that can be used by organisations of all sizes, from small businesses to large enterprises. It is also a modular platform, so organisations can choose the modules that they need to meet their specific requirements and scale the platform with the organisation.

Content Management System (CMS)

Optimizely Content Management System (CMS) enables developers to build and deliver content-rich experiences across multiple platforms. It provides a flexible and scalable foundation for managing content, allowing developers to create personalised and engaging experiences for customers. The platform is also marketer friendly with a drag-and-drop interface, a rich text editor, and a media library.

Web Experimentation

Optimizely Experimentation has transformed the landscape of how online organisations develop their digital platforms and enhance personalised experiences. Optimizely Web Experimentation stands out as a user-friendly experimentation software solution employed by marketing teams for tasks like refining the user experience to boost conversion rate optimisation (CRO). This approach, referred to as client-side experimentation, concentrates on analysing website visitor behaviour and enhancing conversions within marketing or purchase funnels.

Feature Experimentation 

Optimizely Feature Experimentation represents a sophisticated experimentation software that hinges on software development kits (SDKs) and demands intricate implementation in development processes. This tool is specifically designed for introducing new features to a website through feature flagging. Unlike its counterpart focused on CRO, this form of experimentation prioritises the seamless rollout of multiple indepth experiments that focus on different parts of the digital platform..

Configured Commerce

Optimizely Configured Commerce is designed to speed up the setup of a pre-built online storefront for organisations. This platform, characterised by its templated structure and user-friendly deployment, streamlines the process of constructing and launching e-commerce websites tailored for manufacturers and distributors. Its emphasis on simplicity and ease of configuration ensures accessibility, making it a viable choice even for businesses with limited technical resources.

Customised Commerce

Optimizely Customised Commerce stands out as an e-commerce platform specifically tailored for B2C enterprises. This state-of-the-art platform is meticulously crafted to equip large scale organisations with the necessary tools and adaptability for the efficient creation and deployment of personalised commerce experiences. Addressing the needs of both marketing teams focusing on content management and developers handling backend web shop management, the platform functions as a comprehensive e-commerce engine with various subsystems. 

All of these products can be connected and further enhanced through third party software solutions or other Optimizely products. Optimizely Data Platform and Connect Platform work together to create a seamless, unified customer experience. Data Platform centralises and harmonises customer data from multiple sources, while Connect Platform facilitates data ingestion and channel activation, ensuring that personalised experiences are delivered consistently across all touchpoints.

9 Reasons You Should Invest In Optimizely Products:

  1. Unified Customer Experience: Optimizely provides a centralised platform for managing and delivering consistent, personalised experiences across various digital channels, such as websites, mobile apps, and social media.
  1. Improved Customer Engagement: By leveraging Optimizely’s capabilities, organisations can engage with customers in a more meaningful and personalised way, leading to increased customer satisfaction and loyalty.
  1. Content Management and Delivery: With Optimizely products marketing teams can efficiently create content, manage, and deliver it, ensuring that relevant and timely information is presented to users across different digital touchpoints.
  1. Enhanced Data Analytics: With Optimizely experimentation organisations can gain access to rich analytics which can be valuable for making informed decisions and refining digital strategies.
  1. Agile Software: Optimizely is an Agile solution so organisations can quickly adapt to changing market demands and deploy new features or updates more efficiently.
  1. Time and Cost Efficiency: Optimizely can streamline digital operations, reducing the time and resources required for managing various digital channels separately. This can result in cost savings and improved operational efficiency.
  1. Scalability: As organisations grow, Optimizely provides the scalability needed to handle increased traffic, data, and user interactions. It can adapt to changing requirements and accommodate expanding digital footprints.
  1. Security and Compliance: Optimizely comes with built-in security features and compliance measures, helping organisations maintain the integrity and confidentiality of customer data while adhering to regulatory requirements.
  1. Innovation and Competitive Advantage: Organisations can stay ahead of the competition by adopting innovative digital technologies and keeping pace with evolving customer expectations. This can contribute to establishing a competitive edge in the market.

How To Get Started With Optimizely

Getting started with Optimizely’s product suite is a quick and painless process. Begin with seeing first hand which products are best suited to your organisation through an Optimizely demo with a trusted Optimizely Partner.

Optimizely is a powerful suite of products that are backed by a strong track record of success, and they are used by over 9000 of the world’s leading brands:

  • PayPal: PayPal used Optimizely to increase conversion rates and reduce customer acquisition costs.
  • Toyota: Toyota used Optimizely to personalise the car-buying experience and increase customer satisfaction.
  • The New York Times: The New York Times used Optimizely to increase digital subscriptions by 15%.

When it comes to cost, Optimizely pricing is based on the size and complexity of the organisation’s needs. The company offers a variety of pricing options, including subscription licence and perpetual licence.

If you are looking for a way to improve your customer experience and drive business results, then talk to our experts at Ultimedia. We’re a global Optimizely Partner and have been helping ambitious organisations maximise their digital investment since 1995. Contact us today, we’d love to help you on your journey to digital success. 

Book a Demo


We love what we do so let's start a conversation to see how we can help your business