The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of… Read More
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now… Read More
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in… Read More
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern law firms. Around 33% of all potential clients start their search for legal representation online and when Google processes 8.5… Read More
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue opportunities. Digital marketing has never been so critical for the legal sector. The COVID pandemic forcefully shifted firms sector-wide to… Read More
93% of all online experiences begin with a search engine and 80% of potential clients look for law firms online. This should be a red flag moment for any law firms that aren’t adopting SEO into their digital marketing strategy and are… Read More
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to create, deliver and manage sophisticated online experiences for their customers. Optimizely offers organisations a comprehensive suite of tools across content… Read More
In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations. Now rebranded to Optimizely, Episerver is the go-to platform for over 9000 global brands and has been consistently moving upwards… Read More