The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences that keep customers coming back for more. Customized Commerce is the go to platform for organisations looking to create interactions… Read More
Optimizely is a leading DXP and experimentation provider and is a popular choice for organisations seeking ways to enhance their online presence and deliver exceptional customer experiences. Optimizely, provides a comprehensive suite of tools for experimentation, personalisation, and content management.… Read More
Data driven insights rule decision making and A/B testing (split testing) has emerged as an indispensable tool for optimising website conversions and enhancing user experience. Two of the leading contenders in this field are VWO and Optimizely, both of which… Read More
In 2020, Episerver made the decision to purchase the worldwide experimentation leaders, Optimizely, and later rebranded the platform to Optimizely. The strategic union of leading forces in digital experience optimisation has been a turning point for DXP’s and since then… Read More
Optimizely is a Digital Experience Platform (DXP) offering three core pillars of experimentation, ecommerce and digital marketing. In 2020 Episerver acquired Optimizely and created a comprehensive platform integrating the best DXP technology with the best experimentation software to provide customers… Read More
Leverage invaluable data and experimentation for your organisation to optimise your website with Optimizely analytics.
When looking for a new digital experience platform (DXP) it can be hard to understand what actually differentiates the market leaders. At a glance they seem very similar as both Optimizely and Sitecore are secure platforms developed in .NET web… Read More
Optimising your website’s content management system (CMS) is essential to staying ahead of the competition. Whatever your organisation’s digital goal is, Optimizely CMS has the power to elevate your digital marketing performance and deliver sophisticated online experiences. Content Creation Management… Read More