The demand for organisations to be innovative and lead with digital marketing trends has only been amplified following the COVID19 lockdowns that saw the global population depend on digital more than ever. Organisations can’t afford to be hesitant on investing… Read More
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the… Read More
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of… Read More
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive… Read More
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now… Read More
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in… Read More
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern law firms. Around 33% of all potential clients start their search for legal representation online and when Google processes 8.5… Read More
Siteimprove Episerver Explained
Take your Episerver Content solution to the next level with leading content performance software, Siteimprove Episerver.