Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites and applications. One of the key features that makes Optimizely so versatile and powerful is the Optimizely plugin ecosystem. Understanding… Read More
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce tools all designed to help get the most out of their digital platform. The platform gives organisations sector-wide the power… Read More
The demand for organisations to be innovative and lead with digital marketing trends is constantly being amplified and over the past 12 months, the market has undergone significant transformations marked by revolutionary trends. Among these game-changers are AI tools like… Read More
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the… Read More
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of… Read More
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive… Read More
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now… Read More
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in… Read More