The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of… Read More
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Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive… Read More
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now… Read More
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in… Read More
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern law firms. Around 33% of all potential clients start their search for legal representation online and when Google processes 8.5… Read More
Siteimprove Episerver Explained
Take your Episerver Content solution to the next level with leading content performance software, Siteimprove Episerver.
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue opportunities. Digital marketing has never been so critical for the legal sector. The COVID pandemic forcefully shifted firms sector-wide to… Read More
Law Firm SEO – 5 tips for legal firms
93% of all online experiences begin with a search engine and 80% of potential clients look for law firms online. This should be a red flag moment for any law firms that aren’t adopting SEO into their digital marketing strategy and are… Read More