Google Optimize 360 vs Optimizely

As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There are several reasons why users may want to consider making the switch to Optimizely. In this article, we will compare and contrast Google Optimize 360 and Optimizely to help you understand why Optimizely is the right choice for your organisation.

Are Google Optimize 360 and Optimizely the Same?

Google Optimize 360 and Optimizely are both powerful A/B testing and personalisation tools that can run experiments on web pages, but they have some key differences. Optimizely is a website optimization tool that offers advanced A/B testing, multivariate testing, and personalisation features. It allows businesses to test different variations of their website and track visitor behaviour to optimise the website experience. Optimizely is designed to be user-friendly, and its visual editor enables businesses to create experiments without any coding knowledge.

Why Choose Optimizely After Google Optimize 360?

There are many reasons why businesses should make the switch to Optimizely after the sunset of Google Optimize 360. With its more advanced testing and personalisation capabilities, intuitive user interface and broad range of integrations, Optimizely is a great choice for any business looking to optimise their website or app. More reasons to switch to Optimizely include: 

1. Optimizely Offers More Advanced Testing and Personalisation Capabilities

While Google Optimize 360 provides basic A/B testing and personalisation functionality, Optimizely A/B testing offers more advanced capabilities. For example, Optimizely’s AI-powered personalisation engine can help you create more personalised experiences for your customers, which can help you increase engagement, conversions, and revenue.

In addition, Optimizely allows you to run more complex experiments, such as multivariate tests and server-side tests. This can help you get more accurate results and optimise your website or app more effectively.

2. Optimizely Offers an Intuitive User Interface

Google Optimize 360 can be a bit clunky and difficult to use, particularly for users who are not familiar with Google’s other products. Optimizely, on the other hand, offers a more intuitive user interface that is easy to navigate and use. Optimizely’s visual editor is more intuitive, therefore, it can save businesses a lot of time and effort.

3. Optimizely Integrates with More Tools and Platforms

While Google Optimize 360 integrates with several popular tools and platforms, such as Google Analytics and Google Ads, Optimizely offers even more integrations. For example, Optimizely can integrate with Salesforce, Marketo, and several other marketing automation platforms.This can make it easier for you to leverage your existing marketing technology stack and create more seamless experiences for your customers. Optimizely is also recommended by Google Cloud as it easily integrates with all your Google products.

4. Optimizely Offers More Flexible Pricing

Optimizely offers more flexible pricing options than Google Optimize 360. While Google Optimize 360 is priced on a per-user basis, Optimizely’s pricing is based on the number of experiments you run and the amount of traffic you receive. This can make Optimizely a more cost-effective option, particularly for smaller businesses or those that are just getting started with A/B testing and personalisation.

5. Optimizely Has a Proven Track Record 

Optimizely has a proven track record of success, having served over 9,000 customers globally, The platform has been used to run over many experiments, delivering significant results and improvements in conversion rates, engagement, and revenue for businesses. Migrating to Optimizely ahead of the Google Optimize Sunset allows existing customers to keep their campaigns on without losing valuable time or data. 

Is Optimizely More Effective Than Google Optimize 360?

Optimizely is widely regarded as one of the pioneers and leaders in the web experimentation space, having been founded in 2010 and popularising the use of A/B testing and experimentation to optimise website user experiences. Today, it is still the most used platform and is trusted by the most innovative and successful brands, including Google. The factors that make Optimizely so effective include: 

• Improved user experience
• Increased conversion rates
• Faster time to market
• Personalisation
• Data-driven decision making
• Easy integration

Start Your Migration to Optimizely Today

We work solely with the Optimizely platform and are proud to be the first Optimizely partner in the UK and the Middle East. With experience over multiple sectors and success in delivering hundreds of ambitious projects, Ultimedia has the experience and in-depth knowledge to successfully collaborate with your organisation to help you transition from Google Optimize 360 to Optimizely.