What is Episerver Content Cloud?
Episerver Content Cloud (now Optimizely), is a sophisticated .NET based content management suite that provides marketing teams to create, optimise, automate and manage content at the highest standard.
Episerver Content Cloud is a core product in Episerver DXC and can be leveraged to suit any organisation’s goals. Being cloud-driven comes with lots of advantages and opportunities to move organisations forward, from the ability to publish content at speed, to improving efficiency across internal teams.
The benefits of Episerver Content Cloud
Market Leading Technology
Episerver has been recognised as an industry leader by Gartner since 2015. Brands can feel confident that they’re investing in a high calibre technology to help them achieve great results.
Easy To Use Interface
Episerver CMS uses an accessible user interface (UI), making it quick and easy for marketing teams to create, test and edit content without reliance on additional support.
Cost Effective
Episerver Content Cloud has been designed with busy marketers in mind. Teams can improve performance, test and edit without HTML knowledge. Saving both time and money on resources or dependence on third-parties.
Create Sophisticated Personalised Experiences
Organisations have access to intelligent technology that creates personalised content and experiences based on web visitors’ behaviours and preferences, leading to increased conversion rates.
Content Experimentation
Boost engagement and conversions using Optimizely A/B and MVT testing features. The experimentation capabilities allow organisations to highlight and track content performance at a page or component level.
Work At Speed With Project Collaboration
Wherever your brand’s teams are, Episerver Content Cloud empowers your teams to work on content projects together at speed. Adding to the efficiency and effectiveness of any initiative.
Optimised UX
The combination of Episerver and Optimizely brings premium content and intelligent user experience together. Enabling organisations to manage all aspects of their activity in one place, from seamless navigation to customised checkouts.
Marketing And Media Management
Episerver Content Cloud is equipped with extensive marketing tools to help organisations deliver AI driven content campaigns. The suite can be tailored towards any industry’s needs, with enterprise-level Episerver commerce tools, segmentation features and multimedia asset management available to help your business unlock its digital potential.
Choosing Episerver Content Cloud For Your Organisation
For ambitious organisations that put customer experience at the heart of the digital strategy, Episerver Content Cloud is a smart investment. When it comes to creating personalised content experiences at scale, Episerver is hard to beat.
To learn more about Episerver Content Cloud, contact us. We are Ultimedia, the UK’s first accredited Episerver Partner. We have been helping enterprise-level organisations unlock their digital potential since 1995 and would be happy to give you a platform demo or chat through how your organisation could leverage Content Cloud.
