What is Optimizely?
Optimizely is a digital experience platform that provides web content management, experimentation, personalisation, and commerce capabilities.
It was formerly known as Episerver, and it rebranded itself as Optimizely in January 2021.
Optimizely helps organisations create engaging web experiences and make data-driven decisions through continuous testing and optimisation. Some of its features include A/B testing, multivariate testing, feature toggles, streamlined marketing functions, product information management, and customer data insights.
The Benefits of Optimizely
Loved By Organisations And Customers
It helps organisations create engaging web experiences that customers love through continuous testing and optimisation.
Cost Effective
Optimizely offers a tailored and cost-effective pricing structure that allows you to pay only for the features you need. It has a high return on investment (ROI) and can save you up to £ 1.2 million in three years.
The Latest Technology
Optimizely employs the power of .NET 6 technology for swift and secure performance, ensuring a seamless and protected digital experience.
Loved By the Whole Team
Renowned for its intuitive interface and robust feature set, Optimizely empowers both marketing and developer teams to collaboratively create, manage, and optimise content seamlessly.
Endless Integrations
Optimizely stands apart from other DXP platforms by prioritising API integration. Organisations have the flexibility to either custom-build their suite from the ground up or seamlessly integrate it with a diverse array of its hundreds of Optimizely technology partners.
Optimizely Integrations
Optimizely has a Technology Partner Network that provides integrations with various technology partners Including industry giants such as Microsoft, Google and Salesforce.
For example, Optimizely Web Experimentation integrates with more than 30 technology partners, including analytics solutions, data management platforms, content management systems, ecommerce platforms, or conversion tracking solutions. This makes it easy for organisations to gain actionable insights from experiments.
Having the Option to integrate your bespoke product suite with these partners leads to:
Improve customer experience: Integrating with Optimizely’s technology partners can help organisations to deliver a seamless and personalised customer experience by leveraging the partner’s capabilities.
- Time saving
- Reduced Costs
- Improved Customer Experiences.
Having the option to quickly and seamlessly integrate software, your organisation saves time and reduces development costs making it easier than ever to create meaningful personalised experiences.
Optimizely Experts
We are Ultimedia, the UK and Middle number 1 Optimizely Partner.
Our team of experts are certified across the Optimizely product suite, including Intergrating your suite with the leading Optimizely Technology Partners to ensure we maximise your ROI and minimise any interruptions to day to day business operations.
Contact us today to learn more about integrating Optimizely Technology partners and how you can use Optimizely analytics to elevate your digital performance.
