Our Digital marketing Services
As Optimizely specialists, our team assists organisations with a number of services to plan activity, execute campaigns, achieve business goals and measure success:
STRATEGY
- Digital Marketing Strategy
- Digital Audits
- Digital Market Research
- Digital Competitor Analysis
AUDIENCE GROWTH
- Search Engine Optimisation (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Pay Per Click Advertising (PPC)
- Social Media Advertising (SMA)
- Display and Programmatic Advertising
GOAL CONVERSIONS
- Conversion Rate Optimisation (CRO)
- Experimentation
- Personalisation
- A/B Testing
- Multivariate Testing
CUSTOMER ENGAGEMENT AND ADVOCACY
- Email Marketing
- Retargeting Advertising
- Online Reputation Management
- Measurement
- Optimizely Analytics
- Google Analytics
- Monthly Digital Effectiveness Reporting
Digital Marketing Benefits
An effective website is a key part of any digital strategy. To maximise reach and realise return on investment the website should be accompanied by a digital marketing strategy that includes the relevant tactics and budget to:
DRIVE AUDIENCES TO THE WEBSITE
Your website is one of your organisation’s most valuable tools, but this can easily be a wasted investment without digital marketing activity at work to drive your target audience to your website. Sophisticated digital marketing reaches and engages audiences with relevant and timely messaging to entice visitors to your website. This gives marketers the opportunity to learn more about their interests and convert into new opportunities.
DELIVER GREAT ROI
Marketing is often regarded as an expense and whilst there is some budget required, the cost of digital marketing in comparison to traditional marketing is lower and offers more control. For example, you can pause a PPC campaign whereas you don’t have the same flexibility with a billboard.
Digital marketing provides longevity, agility, analytics and a broader reach which provides excellent ROI unlike traditional methods.
ENGAGE KEY MARKET SEGMENTS
Tracking and analytics are key to lead generation in digital marketing. Identifying which channels your audience is engaging with your marketing on, which content achieves the best results and the user’s behaviour across multiple touchpoints gives organisations a better opportunity to engage key segments.
REACH THE RIGHT AUDIENCE
Digital marketing such as Search Engine Optimisation (SEO) or PPC ads enable marketers to reach a specific audience demographic that is most likely to convert into a new opportunity. Unlike traditional methods, digital marketing channels can target and retarget individuals based on demographics or behaviours and deliver customer experiences that are personalised to them, building valuable relationships.
BOOST BRAND AWARENESS
Savvy marketers will want their brand visible 24/7 across all digital channels, so that whenever their audience goes online their organisation is accessible at a convenient time. Investing in digital marketing helps to make sure your organisation is front of mind and no opportunities are missed.
Your Digital Marketing partner
Our team of digital marketing professionals are here to help you get the most out of your investment. We run in depth digital marketing audits and competitor comparisons for our clients to unlock the best opportunities to elevate your organisation’s digital performance.
Many of our partnerships with clients are triggered by just one of the above services. Our award winning team and focus on achieving business results typically leads to a closer working relationship where we provide multiple services to clients. For a no obligation consultation about the digital performance of your organisation or for an expert opinion on the services mentioned above please contact us or view the case studies highlighting our great work with the Optimizely platform
