HOW DIGITALLY EFFECTIVE ARE THE WORLD’S TOP 100 INSURANCE COMPANIES?
We looked at each website to measure its digital effectiveness across 10 aspects of digital marketing. The companies were selected from The table list by brandirectory.com. For further details about the research methodology please see the full rationale or get in touch at info@ultimedia.agency.
AIM
To understand the digital maturity of the top 100 insurance companies, we analysed third-party data and industry tools. Data collection took place between 08/12/2022 and 11/01/2023 and all information is accurate to that research period. The data was then collated and reviewed by our team of digital marketing experts.
We wanted to compare the digital strategy of the top 100 insurance companies. By measuring key metrics in core aspects of each of the organisation’s digital marketing activities, we calculated an overall digital maturity score (%).
THE CATEGORIES MEASURED WERE:
- Audience Level – World worldwide organic + paid traffic
- Search marketing – Organic
- Search marketing – Paid
- Content Marketing (Including News, Blog, Images & Videos)
- Email Marketing
- Social Media Marketing (Including Facebook, LinkedIn, Twitter, Instagram & YouTube)
- Website Effectiveness (Including Page speed, Multilingual, Mobile Friendly & Accessibility)
- Personalisation
- Mobile App
- Remarketing
- Website Platform – not a test section
We allocated points for great performance. We collated a league table of the aggregate results. To learn more about the data sources we used, why we allocated scores and how improvements can be made please get in touch.