Find Out Digitally Mature The Global Top 100 Insurance Companies Are
The insurance sector has been too slow to innovate and is falling behind other sectors for digital activity. Digital transformation in the insurance sector should not be overlooked by companies wishing to compete in today’s digital environment.
Technology investments in the insurance sector are set to increase by 25% across the US and the UK over the next three years. Subsequently, our findings have revealed the world’s top 100 insurance companies are digitally ineffective. 69% of insurance customers and prospects’ first step for finding insurance information is via online channels. For ambitious companies and brands, embracing digital transformation in the insurance sector is focal to the future digital success of their business.
Insurance companies must align themselves digitally with the expectations of their customers whilst improving visibility, accessibility and the quality of their online activity.
The 2023 Digital Maturity Report for the Global Insurance Sector includes unique research and analysis of the digital effectiveness of the top 100 insurance companies across the globe. The report highlights the findings across 10 core aspects of digital, including:
- Website effectiveness
- Content marketing
- Search Engine Optimisation (SEO)
- Social Media
- Personalisation
Our report explores the strengths and weaknesses of each insurance company across the key aspects. Revealing the relationship between these areas and overall digital maturity. The report includes guidance and actionable insights for successful digital transformations in the insurance sector. Giving all insurance companies the opportunity to improve their digital strategy and current digital investment’s ROI.
Inside the report:
- The Digital Maturity Results League Table
- Comparative analysis of the 10 core areas required for digital success
- Additional insights and statistics to highlight digital change
- Suggestions for improvement and implementing industry best practice
- Access to further detailed ‘company specific data’ for the top 100 referenced in the report
And more…
This Digital Maturity Report has been created by Ultimedia.