How Are The World’s Top 100 Insurance Companies Performing Digitally?
The insurance sector has fallen behind other sectors and has been too slow to innovate. Digital transformation in insurance cannot afford to be overlooked if companies wish to compete in a digital-first world.
Although over the next three years, technology investments in the insurance sector are set to increase by 25% across the US and UK, our findings reveal that the world’s top 100 insurance companies are struggling to be digitally effective. 69% of insurance customers and prospects’ first step for finding insurance information is via online channels. For ambitious companies, embracing digital transformation in insurance is going to be pivotal in the future success of their business.
Insurance companies need to align themselves digitally with their customers’ expectations and be visible, accessible and active online.
The 2023 Digital Maturity Report for the Global Insurance Sector includes unique research and analysis of the digital effectiveness of the world’s top 100 insurance companies. The report shares the findings across 10 core aspects of digital, including:
- Website effectiveness
- Content marketing
- Search Engine Optimisation (SEO)
- Social Media
We explore the strengths and weaknesses of each insurance company across the key aspects and reveal the relationship between these areas and overall digital maturity. The report includes guidance and useful insights into digital transformation in the insurance sector and the opportunity for any insurance company to improve on their digital strategy and current investment.
Inside the report:
- The Digital Maturity Results League Table
- Comparative analysis of the 10 core areas required for digital success
- Additional insights and statistics to highlight digital change
- Suggestions for improvement and implementing industry best practice
- Access to further detailed ‘company specific data’ for the top 100 referenced in the report
This Digital Maturity Report has been created by Ultimedia.