For the fourth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform. Surpassing Sitecore and Drupal with considerable distance whilst closing in on Adobe. Optimizely (formerly Episerver) was first recognised in 2015… Read More
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.… Read More
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing… Read More
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There… Read More
The platform works most efficiently within the Optimizely DXP solution, but there is a long list of Content Management Systems the platform can integrate with due to each project being tailor made from the source. A few examples of the… Read More
If you’re considering choosing Optimizely for your organisation, you’ll undoubtedly need to know how much it costs and more about the pricing scales. Since the digital experience platform (DXP) has seen some rapid expansion, the Optimizely pricing model has adjusted… Read More
Contentful is an API-focused ‘composable content platform’ (headless CMS) that helps evolve businesses’ content marketing quality. The perfect step for smaller companies that are looking to evolve from platforms such as WordPress. The technology is a lower priced entry point… Read More
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in… Read More