Automotive Digital Transformation

How are the global top 50 automotive part suppliers and their brands performing digitally?

Automotive digital transformation has become critical for part suppliers and their brands to reach their target audience, drive new revenue opportunities and retain customers. Automotive customers visit on average 4 websites before making a purchase and  automotive-related Google searches have increased by 80% over the last 5 years. This is a powerful signal to the sector to act now and for ambitious organisations to adopt effective automotive digital transformation strategies to avoid being left behind their competitors and to align themselves with customer expectations.

For automotive part suppliers and their brands, the route to great digital performance and customer experience is through being visible, accessible and active online. 
The 2023 Digital Maturity Report for the automotive sector includes in depth testing and analysis of the digital effectiveness of the world’s leading 50 automotive parts suppliers and their brands. The report uncovers unique insights and findings across 10 core aspects of digital, including:

  • Website Effectiveness
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing

We look closely at the strengths and weaknesses of each organisation’s performance across these areas and share how this impacts their overall digital maturity. The report includes helpful tips and guidance into automotive digital transformation and the chance for any automotive company to improve their digital strategy and ROI.

What is included in the report:

  • The Digital Maturity Results League Table
  • Comparative analysis of the 10 core areas required for effective digital performance
  • Extra insights and statistics to highlight digital change
  • Suggestions for improvement and implementing industry best practice
  • Access to further detailed ‘company specific data’ for the top 50 referenced in the report

And more…
This Digital Maturity Report has been created by Ultimedia.

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