Optimizely Amplitude Integration

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise their offerings and drive growth. Two most popular digital tools are Optimizely and Amplitude. When integrated, the two platforms provide a powerful synergy that can significantly increase reporting data.

Understanding Optimizely and Amplitude

What is Optimizely?

Optimizely is a leading Digital Experience Platform (DXP) that allows organisations to efficiently manage their digital content and customer experiences across all digital platforms. The platform is known for having some of the best experimentation capabilities. Therefore, businesses can perform the necessary tasks they need to be successful. This platform enables companies to test different versions of their digital products and assess their impact on user behaviour and business performance, facilitating data-driven decision-making.

What is Amplitude?

Amplitude is a digital analytics platform. It is designed to provide deep insights into user behaviour across digital products. It helps product and marketing teams drill down on user behaviour and increase growth. Amplitude has standard analytics functions like tracking actions, funnels, and retention but what makes it unique is real user insights via data science tools like behaviour based cohorting to truly understand the drivers of growth. Amplitude helps businesses to optimise the value of digital product innovation.

Benefits of Implementing an Optimizely Amplitude Integration:

By integrating Optimizely with Amplitude, businesses can combine the power of Optimizely experimentation with analytics. This integration allows companies to:

1.  Track Experiment Outcomes: 

Track Optimizely experiments directly in your Amplitude data. Optimizely will automatically complete any Amplitude User Property for all events triggered by a user.

2. Granular Insights:

Gain granular insights into user behaviour. Business can segment your Amplitude funnels, retention, and other metrics by the variations users were exposed to.

3. Data-Driven Decisions: 

Make more informed decisions. Connect your experiment results to key business metrics you already track using Amplitude and ensure every change is backed by robust data.

4. Save Time:

Integrating these two platforms streamlines the workflow for product managers, marketers, and data analysts by centralising data collection and analysis. Review experiment results in your familiar Amplitude dashboard, eliminating the need for manual data exports and imports, reducing the risk of errors, and saving valuable time.

5. Improved Conversion Rates:

The data gained through the Optimizely Amplitude integration can help businesses continuously optimise their digital portfolio. This leads to higher user satisfaction, increased engagement, and improved conversion rates, ultimately driving business growth.

Setting Up the Optimizely Amplitude Integration

Before setting up the integration, ensure that you have active accounts on both Optimizely and Amplitude. You will need the necessary permissions to configure integrations on both platforms.

Step 1: Configure Optimizely

1. Log in to your Optimizely account and find the project where you want to set up the integration.
2. Go to the ‘Integrations’ section from the project settings menu.
3. Find and select Amplitude from the list of available integrations.

Step 2: Configure Amplitude

1. Log in to your Amplitude account and find the project you want to integrate with Optimizely.
2. Go to the project settings and find the ‘Integrations’ tab.
3. Enable the Optimizely integration and obtain the API key provided by Amplitude.

Step 3: Complete the Integration

1. Return to Optimizely and enter the Amplitude API key obtained in the previous step.
2. Map the events tracked in Optimizely to the corresponding events in Amplitude. This ensures that data flows directly between the two platforms.
3. Run a test experiment to ensure that data is being correctly sent from Optimizely to Amplitude. Verify that the experiment results are visible in Amplitude’s dashboard.

Best Practices for Using Optimizely and Amplitude Integration

Define Clear Goals

Before running any experiments, define clear goals and success metrics. Knowing what you aim to achieve with each experiment helps in designing meaningful tests and measuring their impact accurately.

Segment Your Audience

Use Amplitude’s segmentation capabilities to analyse how different user segments respond to your experiments. This helps understand the preferences and behaviour of various user groups, allowing for more targeted and effective work.

Continuous Monitoring and Iteration

Regularly monitor the performance of your experiments in Amplitude and iterate based on the insights gained. Continuous monitoring ensures that you can quickly identify and address any issues, leading to faster and more effective optimisations.

Leverage Cohort Analysis

Utilise Amplitude’s cohort analysis feature to track how specific user groups behave over time. This is useful for understanding the long-term impact of your experiments. It also helps businesses identify trends that may not be immediately apparent.

Document Learnings

Maintain detailed documentation of all experiments, including hypotheses, methodologies, results, and learnings. This practice helps in building a knowledge base that can inform future experiments and optimisations.

How To Start Your Optimizely Amplitude Integration

The Optimizely Amplitude integration is one of the best ways to combine website experimentation and analytics. The integration is designed to make improving your customer’s digital experiences easy. By following the best practices, businesses can maximise the value of their Optimizely Amplitude integration, driving continuous improvement and growth.

There are over 1 billion websites on the internet, so it is more important than ever to provide the best digital experiences possible. Optimizely Amplitude integration offers a powerful solution for businesses looking to stay ahead in such a crowded market. Making the most of this integration can help ambitious organisations to unlock deeper insights, streamline workflows, and deliver exceptional digital experiences that resonate.
If you are looking to start your Optimizely journey, or you are wanting some help with the Optimizely Amplitude integration, then working with an experienced agency is the best thing for your organisation. Here at Ultimedia, we are the number one Optimizely agency in the UK and Middle East. With over 25 years of experience, our team of experts would love to help you on your Optimizely journey. Contact us today for your free Optimizely Demo.