SUMMARY OF COMPANY:
We have successfully been working alongside TRW Aftermarket, a global leading provider of auto parts and safety solutions, for a number of years.
SUMMARY OF WHAT WE DID:
Our specialists at Ultimedia worked in partnership with the digital team at TRW, to redesign and relaunch their website trwaftermarket.com.
This resulted in a new website that helped propel TRW Aftermarket into pole position – boasting a much stronger UX, for customers, installers and distributors alike.
The appealing and easy to use site, lead to them winning the ‘Communication Director’ magazine’s prestigious, European Excellence award for best website – beating off stiff competition from BMW and Thomas Cook.
Innovation, creativity, strategy and implementation combined to create much greater customer satisfaction. The statistics spoke for themselves:
Results
Through an effective adoption of the Optimizely (Episerver) web platform, an intuitive ordering process, and new aesthetic design – the site boosted the quality of content marketing, customer bounce rates reduced, and buying increased.
Order volumes increased, along with distributor satisfaction – and users could now easily find the parts they needed, and the mechanics qualified to fit them.
