HOW DIGITALLY EFFECTIVE ARE THE WORLD’S TOP 50 GLOBAL AUTOMOTIVE PART SUPPLIERS AND THEIR BRANDS?
Explore how our research team carried out their research and testing to uncover the digital maturity of the world’s top 50 automotive part suppliers.
We looked at each website to measure its digital effectiveness across 10 aspects of digital marketing. The top 50 companies were selected from The Global Leading 108 Suppliers list by automobil-produktion.de. For further details about the research methodology please see the full rationale or contact info@ultimedia.agency.
Aim
To understand the digital maturity of the top 50 automotive part suppliers, we analysed third-party data and industry tools. Data collection took place between 27/04/2023 and 19/05/2023 and all information is accurate to that research period. The data was then collated and reviewed by our team of digital marketing experts.
We wanted to compare the digital strategy of the top 50 companies and their brands. By measuring critical metrics in core aspects of each of the organisation’s digital marketing activities, we calculated an overall digital maturity score (%).
The Categories Measured Were:
- Audience Level – World worldwide organic + paid traffic
- Search Marketing – Organic
- Search Marketing – Paid
- Content Marketing (Including News, Blog, Images & Videos)
- Email Marketing
- Social Media Marketing (Including Facebook, LinkedIn, Twitter, Instagram & YouTube)
- Website Effectiveness (Including Page speed, Multilingual, Mobile Friendly & Accessibility)
- Personalisation
- Mobile App
- Remarketing
- Website Platform – not a test section
We allocated points for great performance. We collated a league table of the aggregate results. Please get in touch to learn more about the data sources we used, why we allocated scores and how improvements can be made.
Certain domains didn’t allow us to conduct research in a number of the aspects we tested for. If you are interested in finding out if this affected your company’s results, please reach out – we would be happy to explain.