Optimizely Graph has emerged as a game-changing solution that is redefining the way businesses create, manage and deliver their content. Originally the technology was launched in summer 2023 with a heavy focus on content, however, Opticon 2023 unveiled further updates… Read More
Category: Blog
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms. The financial services industry is still playing catch up with digital transformation which was reflected in our recent study into… Read More
Optimizely Experimentation: A Comprehensive Guide To The Leading Platform
In 2020, Episerver made the decision to purchase the worldwide experimentation leaders, Optimizely, and later rebranded the platform to Optimizely. The strategic union of leading forces in digital experience optimisation has been a turning point for DXP’s and since then… Read More
Social Media Marketing for Financial Services
Around 61% of the world’s current population use social media. That’s a potential audience of billions. In today’s digital age, leveraging social media for digital marketing is critical for businesses across all industries, including financial services. Social media marketing provides… Read More
Optimizely vs Sitecore
When looking for a new digital experience platform (DXP) it can be hard to understand what actually differentiates the market leaders. At a glance they seem very similar as both Optimizely and Sitecore are secure platforms developed in .NET web… Read More
Optimizely CMS: Maximise Your Website’s Potential
Optimising your website’s content management system (CMS) is essential to staying ahead of the competition. Whatever your organisation’s digital goal is, Optimizely CMS has the power to elevate your digital marketing performance and deliver sophisticated online experiences. Content Creation Management… Read More
Marketing for Asset Management Firms: Strategies to Drive Growth and Digital Transformation
Asset management firms play a crucial role in managing investments and wealth for clients. In the highly competitive financial services industry, these firms must use effective marketing strategies to succeed. They need to grow their business, showcase their expertise, and… Read More
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New Opportunities Analyse the current performance of your site. Learn how current products perform in the ODP and what you can… Read More